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Ask the almighty Google. Google’s goal is to answer those and more personal questions, possibly within the next five years. The ambition is to maximise the personal data of it’s users and organise the world’s information. Looking at the rapid development, Google has got a pretty good chance to soon be able to tell you what to do with your life … and more.

(via FT)

“The goal is to enable Google users to be able to ask the question such as ‘What shall I do tomorrow?’ and ‘What job shall I take?’ ”

The race to accumulate the most comprehensive database of individual information has become the new battleground for search engines as it will allow the industry to offer far more personalised advertisements. These are the holy grail for the search industry, as such advertising would command higher rates.

Mr Schmidt told journalists in London: “We cannot even answer the most basic questions because we don’t know enough about you. That is the most important aspect of Google’s expansion.”

He said Google’s newly relaunched iGoogle service, which allows users to personalise their own Google search page and publish their own content, would be a key feature.